This is known
This is known as the ‘Deeper Hidden Benefit’. These are the benefits that the customer has to be made aware of so that he is lured to the service and make your sales grow exponentially.
When you address the requirements of a specific set of people, it is easier to cater to these and the designing can be suited to meet these desires. These are the times when hidden benefits are easier to uncover as compared to when you are looking to the general public for subscription.
This can be best fathomed when we consider a live example of the ever increasing weight loss market that is attracting people like bees.
PRODUCT: Weight loss product
FEATURE: The product helps you in losing weight
BENEFIT: You’ll be more attractive to the opposite sex and you’ll feel much better
HIDDEN BENEFIT: Impress everyone at your college or school reunion or functions that matter to you
DEEPER HIDDEN BENEFIT: You will feel great and will be able to get back at that loud mouth at school who thought you’d be a ‘fattie’, all your life.
It just takes a deep and dedicated thought about the whole product for you to realize the various benefits that accrue for a client and then to highlight them so as to attract them to join your service.
The bottom line is, tell the customer what he wants to know and he will get attracted to your site and sign on – just what you want him to.
This article was written by Craig Dawber of smarket-associates.com
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